Secondary Logos

Usage

The Yak logos are secondary logos that can be used on on-campus promotional materials as well as student-focused publications. There are three different versions of Yak logos; Full Yak Logo, Basic Yak Logo and the Yak Head. None of the logos may be used in place of the official college logo on major publications, signs, or large scale promotional campaigns.

Yak Head with the word Yaks in red.

Yak Logos

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Yak Head Logo with YVC Athletics written out.

Athletic Logos

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Yak Head with word ASYVC Student Government written out

ASYVC Logos

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Yakima Valley College loge with Automotive Techniology written out

Department Logos

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Vineyard and Winery Logo

Agriculture Logos

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Minimum Logo Size

The Full and Basic Yak logos should never be reproduced smaller than 1.5” wide. The Yak Head should never be reproduced smaller than .75” wide.

Athletic logos are secondary logos available for use by college athletics programs on merchandise, apparel and other promotional materials. There are three versions available for use on tier one items, and two options available for tier two merchandise. In addition, there are program specific logos and specialized celebration logos that are approved for use. Logos can be printed in red with gold, black or white  

Tier 2

Tier 2 logos can be included on camp T-shirt and specialty merchandise. Apparel and merchandise ordered by the Athletic Department should include text in a college approved typeface. Tier 2 provides flexibility in design but needs to be reviewed by Community Relations prior to purchasing.

BSN Sports

YVC’s preferred vendor for athletics apparel and merchandise is BSN Sports. There are three font options available for selected for font and number use on BSN orders.

  • Ithaca letters with Full Block numbers (preferred)
  • Tucson Bold letters with Tuscan numbers
  • Kansas letter with Kansas numbers

Color

YVC has selected the following color selections from BSN Sports to match most closely with YVC’s official red and gold options.

  • Red – Team Cardinal 195C
  • Gold – Team Bright Gold 1235C

Each athletic team has three program specific logos to select from including a full version, basic version and Yak head option. Each one is accompanied by a team specific graphic such as a baseball. Program logos can be printed in red with gold, black or white.

Minimum Logo Size

The full and basic logos should never be reproduced smaller than 1.5” wide. The yak head should never be reproduced smaller than .75” wide.

Specialty Logos

Specialized logos may be approved for use in Tier 2 merchandise and on social media on a case-by-case basis. Logos can be printed in red with gold, black or white. Requests for a specialty logo should be made to Community Relations.

The ASYVC logos are secondary logos that can be used on merchandise, promotional materials as well as student-focused publications for the Student Life Office. There are two different versions of ASYVC logos; one horizontal and one vertical. Neither of these logos may be used in place of the official college logo on major publications, signs, or large scale promotional campaigns.

     

The ASYVC logos are secondary logos that can be used on merchandise, promotional materials as well as student-focused publications for the Student Life Office. There are two different versions of ASYVC logos; one horizontal and one vertical. Neither of these logos may be used in place of the official college logo on major publications, signs, or large scale promotional campaigns.

The Department Signature system allows individual departments and programs to create a custom identity using the YVC signature logo, and department field. The Department Signature includes centered aligned options for both the horizontal and vertical variations. The font style (point size, capitalization and bolding) is specific in each field and should not be altered. The Department Signature logo must appear in YVC red, black or white only.

To ensure the integrity of Department Signatures, departments and programs should not attempt to create their own logo. A system has been developed to produce standard Department Signature logos. Logos can be requested by contacting the Community Relations Office. Example below.  

Minimum Logo Size

The horizontal YVC signature logo should never be reproduced smaller than 1.5” wide. The vertical YVC signature logo should never be reproduced smaller than .75” wide.

In addition to the Department Signature logos, there are two YVC alternate identifiers that departments can make use of in situations where the standard Department Signature logo will not fit and a very horizontal format is needed. The Community Relations Office should be consulted before an alternate identifier is used. These identifier graphics are:

  • Alternate 1: Consisting of the YV logo with the department/program name to the right.
  • Alternate 2: Consisting of “Yakima Valley College,” followed by a vertical bar mark and the program name to the right.

The font style (point size, capitalization and bolding) is specific in each field for both YVC alternate identifiers should not be altered. These alternates must appear in YVC red, black or white only.

To ensure their integrity, departments and programs should not attempt to create their own alternate identifiers. The alternates can be requested by contacting the Community Relations Office.

Minimum Size
The YVC alternate identifiers should never be reproduced smaller than 2.0” wide.

Due to their specialized nature and industry collaboration, YVC’s agriculture department logos are secondary logos for use by the department, vineyard and winery technology program, and Yakima Valley Vintners. Logos can be used in conjunction with the YVC signature logo and independently to support the marketing, promotion and sales of student-produced wines.

Color
The agriculture logo, vineyard and winery technology logo and Yakima Valley Vintners logos use a slightly different red than YVC’s signature logo. Additional colors of green and yellow are used. Logos can appear in full color, using the values listed below, or in black and white versions.

Vineyard and Winery Technology Logo & Yakima Valley Vintners

  • Red: CMYK 0, 97, 100, 50 | RGB 139, 14, 4
  • Green: CMYK 18, 0, 97, 70 | RGB 90, 97, 1

Agriculture Logo

  • Red: CMYK 0, 97, 100, 50 | RGB 139, 14, 4
  • Green: CMYK 18, 0, 97, 70 | RGB 90, 97, 1
  • Yellow: CMYK 0, 0, 100, 0 | RGB 255, 242, 0

Minimum Logo Size
The agriculture, vineyard and winery technology, and Yakima Valley Vintners logos should never be reproduced smaller than 1.5” wide.