Branding Images & Videography
Questions? Contact Us.
Community Relations
Prior Hall (Building 1)
Yakima Campus
communityrelations@yvcc.edu
509-574-6870
Images
![Student walks across the Yakima Campus.](/media/yvcc/images/studentoncampus.jpg)
Online Photo Directory
Community Relations offers a wide selection of photographs available for educational use. These images can be used on YVC promotional and informational materials only. All photographs hosted in the online database have release forms on file and are free to use.
If you are unable to find a photograph to fit your needs, contact Community Relations to schedule a photo session.
![Students working on a lap top.](/media/yvcc/images/ProgramA-Z.jpg)
Downloading an Image
To download an image from SmugMug:
- Locate the image you wish to use
- Select the image, click the green download button (lower right-hand side of the screen)
- Save the file to your computer
![Student works on assignment using the computer.](/media/yvcc/images/OnlineLearning.jpg)
Videography
All videos created for YVC should serve one of three purposes:
Educational: Educational videos showcase the teaching style or skill-building of YVC employees or students. Such videos include: demonstrations, recording of class lectures, voiced-over PowerPoints, and short skill-building videos.
Informational: Informational videos should center around important information for current or perspective YVC students. Such videos include: instructions, history of YVC or one of its programs, and safety information.
Recruitment: Recruitment videos focus on a call to action for the viewer to consider YVC as their college of choice. Such videos include: the flagship video, program outreach, and student and faculty stories.
Format
Videos should be formatted in 1920 by 1080 px (Standard HD) at 29.97 Frames per Second. The video mode should also be set to Progressive.
All YVC-produced videos must be captioned to ensure their accessibility. YouTube will auto-generate captions when a video file is uploaded, which should be reviewed for accuracy of spelling and grammar.
All videos need to include the YVC Non-Discrimination statement and any additional grant required statements. If the video is hosted by an online provider, such as YouTube, that supports video descriptions the statements can be included at the end of the written description.
All subjects that are easily identifiable within the photograph must sign the Information, Photo & Graphic Release form before that photograph can be used in any publication. A copy of this release form must be submitted to the Community Relations Office prior to the use of the photo and must be kept on file for seven years after the photograph is no longer in use.
For YVC students, Enrollment Services’ Directory Information does include a photography release. However, if images are going to be used on marketing and promotional materials a signed release must be on file.