Branding Colors
Questions? Contact Us.
Community Relations
Prior Hall (Building 1)
Yakima Campus
communityrelations@yvcc.edu
509-574-6870
Color
![Image of the YVC Red](/media/yvcc/branding/colors/YVCRed.jpg)
YVC Red
PMS: 1807C
CMYK: 24,92,78,15
RGB: 169,52,57
Hex: #A93439
YVC Red is the college’s primary color. This color is the most recognizable color to the community and should be used in all designs.
![Image of the YVC Gold Color](/media/yvcc/branding/colors/YVCGold.jpg)
YVC Gold
PMS: 1235C
CMYK: 0,32,95,0
RGB: 255,184,28
Hex: #FFB819
YVC Gold is another of the college’s primary colors. This color is usually used in conjunction with the red and signifies YVC Yak pride.
Colors need to be balanced proportionally within a project in order to keep our publications consistently recognized as coming from YVC and to support creative freedom. Publications designed for external audiences should incorporate each of these color elements.
Clean Space: Enough clean space should be set aside in every publication in order to keep the design from appearing cluttered or overly busy. Clean space is any section of the publication where no significant information or design is located. This can consist of pure white space, photographs, solid color, patterns or illustrations. When using a photograph or illustration as clean space, make sure to select elements which do not appear overly busy.
YVC Red: In order to support an immediate connection with the college, YVC Red must be present and prominent in the design. Under special circumstances, such as banners and tablecloths, there may be less red. Contact Community Relations for approval.
Black/Text: In general, approximately 20% of a designed piece should be black or text blocks. This value can be higher for documents that are more text based than design.
Secondary Colors: A small amount of the design should consist of YVC’s secondary or tertiary color palette. The use of secondary colors can help bring emphasis to important information within or near it.
*For suggestions about the proportion of each element to use in a specific project, please contact Community Relations.
Color Variations and Values
![Image of the 186C Red.](/media/yvcc/branding/colors/186C.jpg)
186C
PMS: 186C
CMYK: 12,100,92,3
RGB: 200,16,46
Hex: #C8102E
![Image of the 1807 C Red.](/media/yvcc/branding/colors/1807C.jpg)
1807C
PMS: 1807C
CMYK: 24,92,78,15
RGB: 169,52,57
Hex: #A93439
![Image of the 7421 Red](/media/yvcc/branding/colors/7421C.jpg)
7421C
PMS: 7421C
CMYK: 12,100,92,3
RGB: 200,16,46
Hex: #651C32
![Image of the 136C Yellow.](/media/yvcc/branding/colors/136C.jpg)
136C
PMS: 136C
CMYK: 0,28,86,0
RGB: 255,191,59
Hex: #FFBF3B
![Image of the 1235 C Yellow.](/media/yvcc/branding/colors/1235C.jpg)
1235C
PMS: 1235C
CMYK: 0,32,95,0
RGB: 255,184,28
Hex: #FFB819
![Image of the 7551C Yellow.](/media/yvcc/branding/colors/7551C.jpg)
7551C
PMS: 7551C
CMYK: 27,49,100,7
RGB: 182,127,0
Hex: #B47E00
Secondary Colors
![Image of the YVC Green color.](/media/yvcc/branding/colors/YVCGreen.jpg)
YVC Green
PMS: 360C
CMYK: 61,0,96,0
RGB: 108,192,74
Hex: #6CC04A
![Image of the YVC Light Blue color.](/media/yvcc/branding/colors/YVCLightBlue.jpg)
YVC Light Blue
PMS: 297C
CMYK: 52,5,3,0
RGB: 110,196,233
Hex: #6EC4E9
![Image of the YVC Dark Blue Color.](/media/yvcc/branding/colors/YVCDarkBlue.jpg)
YVC Dark Blue
PMS: 307C
CMYK: 100,50,19,2
RGB: 0,105,166
Hex: #0069A6
![Color of the YVC Purple Color.](/media/yvcc/branding/colors/YVCPurple.jpg)
YVC Purple
PMS: 7678C
CMYK: 70,84,11,1
RGB: 107,71,142
Hex: #6B478E
Secondary Color Variations and Values
![Image of the PMS 374C Green.](/media/yvcc/branding/colors/PMS374C.jpg)
PMS: 374C
CMYK: 26,0,73,0
RGB: 196,232,107
Hex: #C4E86B
![Image of the PMS 360 C Green.](/media/yvcc/branding/colors/PMS360C.jpg)
PMS: 360C
CMYK: 61,0,96,0
RGB: 108,192,74
Hex: #6CC04A
![Image of the PMS 364C Green.](/media/yvcc/branding/colors/PMS364C.jpg)
PMS: 364C
CMYK: 73,33,100,19
RGB: 74,118,40
Hex: #4A7628
![Image of the PMS 299 C Blue.](/media/yvcc/branding/colors/PMS299C.jpg)
PMS: 299C
CMYK: 80,18,0,0
RGB: 0,161,223
Hex: #00A1DF
![Image of the PMS 307C Blue.](/media/yvcc/branding/colors/PMS307C.jpg)
PMS: 307C
CMYK: 100,50,19,2
RGB: 0,105,166
Hex: #0069A6
![Image of the PMS 302C Blue.](/media/yvcc/branding/colors/PMS302C.jpg)
PMS: 302C
CMYK: 100,74,40,32
RGB: 0,58,93
Hex: #003A5D
![Image of the PMS 528C Purple](/media/yvcc/branding/colors/PMS528C.jpg)
PMS: 528C
CMYK: 30,55,0,0
RGB:187,128,209
Hex: #BB80D1
![Image of the PMS 7678C Purple](/media/yvcc/branding/colors/PMS7678C.jpg)
PMS: 7678C
CMYK: 70,84,11,1
RGB: 107,71,142
Hex: #6B478E
![Image of PMS 2695C Purple](/media/yvcc/branding/colors/PMS2695C.jpg)
PMS: 2695C
CMYK: 87,96,40,44
RGB: 47,26,69
Hex: #2F1A45
![Image of the PMS 3588C Orange](/media/yvcc/branding/colors/PMS3588.jpg)
PMS: 3588 C
CMYK: 0,45,97,0
RGB: 255,148,37
Hex: #FF9425
![Image of PMS 1585C Orange.](/media/yvcc/branding/colors/PMS1585C.jpg)
PMS: 1585 C
CMYK: 0,66,99,0
RGB: 255,106,20
Hex: #FF6A14
![Image of PMS 167C Orange](/media/yvcc/branding/colors/PMS167C.jpg)